Hello
I am Ishu Kardam, a product designer with 7 years of experience leading the design of complex digital products and platforms across web and mobile ecosystems. At ICICI Lombard, I drive end-to-end product initiatives within enterprises and connectivity domains, collaborating across product, engineering, and business teams to define strategy, shape user experiences, and deliver scalable solutions.
As a Designer
I am passionate about building products that scale, creating frameworks, design systems, and configurable experiences that accelerate product delivery while maintaining consistency, usability, and business impact. My approach combines product thinking, design craft, and stakeholder influence to drive meaningful outcomes for both users and organizations.
Something i've been exploring recently…
Visual thinking methods by Dan Roam
Character writings of Gege Akutami
The Singularity is Nearer by Ray Kurzweil
Experience - 7+ Years
ICICI Lombard
August 2024 - Present
Associate Lead Product Designer
Led the design of an AI-powered CRM experience that combined contextual guidance, lead intelligence, and call insights into a single workflow, reducing projected agent preparation time by 65%.
uilt a no-code product confi gurator for insurance partner onboarding with white-labelling, live preview, and guided setup, reducing engineering dependency and enabling product launches 3× faster.
Reimagined the IL TakeCare mobile app identity as part of a larger product refresh, contributing to a 22% increase in app downloads.
Jio Infocomm Ltd.
July 2019 - August 2024
Sr. Product Designer
April 22 - Aug 24
Partnered with cross-functional teams to redefi ne product KPIs for Jio.com, contributing to a 25% improvement across key business metrics.
Shipped more than fi ve digital products across web and mobile experiences serving 15K+ daily active users.
Designed the JioBusiness enterprise product catalogue for SMEs, attracting 7K+ monthly visitors and improving product discovery.
Product Designer
July 19 - Mar 22
Led the end-to-end onboarding experience for the JPW mobile application, integrating DigiLocker into the workfl ow and creating a solution later adopted across major Jio retail businesses.
Built reusable UX frameworks and templates that reduced cross-team design effort by 30%, improving consistency and accelerating future releases.
Echostream Design
May 2018 - June 2018
Design Intern
Conducted market and brand research that informed the positioning of a premium Ahimsa silk brand.
Created brand identities, visual systems, and marketing collateral for multiple client engagements.
Education
IDC , IIT Bombay
2017 - 2019
Master of Design
Faculty of Architecture
2012 - 2017
