Selected Works
Experience
ICICI Lombard
August 2024 - Present
Associate Lead Product Designer
Led end-to-end design of an AI-assisted CRM workflow platform using contextual workflows, lead scoring, and call-intelligence patterns, reducing projected agent prep time by 65%.
Designed intuitive, user-centric Bancassurance assist product MVP by deeply understanding workflows and rethinking product challenges, leading to stakeholder appreciation and handoff for Phase 1 development.
Collaborated cross-functionally to define a clear MVP and align design strategy with user pain points, resulting in high-quality UI designs praised by leadership and ready for engineering execution.
Jio Infocomm Ltd.
July 2019 - August 2024
Sr. Product Designer
April 22 - Aug 24
Revamped Jio recharge experience, reducing bounce rate by 20% and increasing leads by 15%.
Improved KPIs by 25% in H1 2023 by redefining product metrics and cross-functional collaboration
Launched 5+ cross-platform products, attracting 15K+ daily visitors
Designed JioBusiness catalogue for SMEs, generating 7K+ visitors monthly
Product Designer
July 19 - Mar 22
Led onboarding UX for JPW mobile app, integrated with DigiLocker API; adopted across Jio retail businesses
Created UX templates to streamline shipping processes, improving stakeholder efficiency by 30%
Echostream Design
May 2018 - June 2018
Design Intern
Conducted brand research and competitive analysis for Ahimsa Silk
Designed identity and collateral for multiple clients
